Marketing Smarts Profile

Key elements of marketing activities at all levels of the organization.

The Marketing Smarts Profile™ assessment is designed to give an accurate collective (rather than an individual) picture of how the leaders in an organization are behaving as related to nine mission critical dimensions of marketing performance. For the assessment and report to provide useful information, it is important to have as many individuals in the organization participate in the ratings of behavior.

Everyone in the rating group needs to understand this is a CONFIDENTIAL inventory and no individual results are reported. ONLY aggregate data averages of the group's ratings are provided in the report along with the unedited written comments that raters provide.

If you are an independent consultant using this assessment, please make sure and register accordingly on the Business Smarts Account page.

Price: $169 for each administration and report (Special COVID-19 Pricing to help with Restarting your Enterprise)



Overall Scales for Marketing Smarts Profile
Overall Data Results for Marketing Smarts Profile
Dimension Results for Marketing Smarts Profile


Businesses that plan to use the Marketing Smarts Profile™ need to follow a basic 1-2-3 series of steps to set up an account and launch the inventory.

Step 1
A representative of the group sets up the account by clicking on the "Create Account" button below. This individual should be prepared to pay for the profile at the time of set up with a credit card. Also, this individual needs to have the email addresses of all members of the group who are participating in the ratings, preferably all members of the group.
Step 2
After setting up the account and entering the demographic and email data, click on "Launch the Assessment". Each member of the group will receive a unique link so that his or her data will go into the statistical engine that generates the report for your account. The individual who set up the account can check from time to time to see when individuals have completed the ratings and send an automatic reminder but cannot access individual data at any time.
Step 3
Once all member of the group have completed the ratings, the administrator of the account needs to click on "Generate the Report" and a Marketing Smarts Profile™ will be sent to the email address of the individual who set up the account and any other individual designated at the time of account creation.

About the Report

The Marketing Smarts Profile™ covers 8 mission critical dimensions of group decision making. Average ratings and individual comments for each dimension are provided in the report. The 8 dimensions are:

  • Marketing Strategy Mindset

    behavior related to marketing strategies

  • Brand & Identity

    behavior related to building a brand

  • Web, eCommerce, & Social Media

    behavior related to digital tactics

  • Competitive Positioning

    behavior related to promoting competitiveness

  • Market Research

    behavior related to knowing the marketplace

  • Product Research

    behavior related to product value

  • Marketing to Sales Integration

    behavior related to linking marketing & sales

  • Marketing Savvy

    behavior related to overall marketing initiatives


View all the specifications of Marketing Smarts Profile


Create an account with Business Smarts Suite to get started

NOTES: If your group needs a paper/mail process, please contact our office for special arrangements.

A facilitated discussion of the results is highly recommended. If you need a professional facilitator, please contact us.