The Marketing Smarts Profile™ assessment is designed to give an accurate collective (rather than an individual) picture of how the leaders in an organization are behaving as related to nine mission critical dimensions of marketing performance. For the assessment and report to provide useful information, it is important to have as many individuals in the organization participate in the ratings of behavior.
Everyone in the rating group needs to understand this is a CONFIDENTIAL inventory and no individual results are reported. ONLY aggregate data averages of the group's ratings are provided in the report along with the unedited written comments that raters provide.
If you are an independent consultant using this assessment, please make sure and register accordingly on the Business Smarts Account page.
Price: $850 for each administration and report
Businesses that plan to use the Marketing Smarts Profile™ need to follow a basic 1-2-3 series of steps to set up an account and launch the inventory.
The Marketing Smarts Profile™ covers 8 mission critical dimensions of group decision making. Average ratings and individual comments for each dimension are provided in the report. The 8 dimensions are:
behavior related to marketing strategies
behavior related to building a brand
behavior related to digital tactics
behavior related to promoting competitiveness
behavior related to knowing the marketplace
behavior related to product value
behavior related to linking marketing & sales
behavior related to overall marketing initiatives
NOTES: If your group needs a paper/mail process, please contact our office for special arrangements.
A facilitated discussion of the results is highly recommended. If you need a professional facilitator, please contact us.