Strategic Smarts Profile

Key data on the growth mindset and growth related initiatives

The Strategic Smarts Profile™ assessment is designed to give an accurate collective (rather than an individual) picture of how the leaders in an organization are behaving as related to six mission critical dimensions of strategic performance. For the assessment and report to provide useful information, it is important to have as many individuals in the organization participate in the ratings of behavior.

Everyone in the rating group needs to understand this is a CONFIDENTIAL inventory and no individual results are reported. ONLY aggregate data averages of the group's ratings are provided in the report along with the unedited written comments that raters provide.

If you are an independent consultant using this assessment, please make sure and register accordingly on the Business Smarts Account page.

Price: $169 for each administration and report (Special COVID-19 Pricing to help with Restarting your Enterprise)



Overall Scales for Strategic Smarts Profile
Overall Data Results for Strategic Smarts Profile
Dimension Results for Strategic Smarts Profile


Businesses that plan to use the Strategic Smarts Profile™ 3.0 need to follow a basic 1-2-3 series of steps to set up an account and launch the inventory.

Step 1
A representative of the group sets up the account by clicking on the "Create Account" button below. This individual should be prepared to pay for the profile at the time of set up with a credit card. Also, this individual needs to have the email addresses of all members of the group who are participating in the ratings, preferably all members of the group.
Step 2
After setting up the account and entering the demographic and email data, click on "Launch the Assessment". Each member of the group will receive a unique link so that his or her data will go into the statistical engine that generates the report for your account. The individual who set up the account can check from time to time to see when individuals have completed the ratings and send an automatic reminder but cannot access individual data at any time.
Step 3
Once all member of the group have completed the ratings, the administrator of the account needs to click on "Generate the Report" and a Strategic Smarts Inventory™ will be sent to the email address of the individual who set up the account and any other individual designated at the time of account creation.

About the Report

The Strategic Smarts Profile™ covers 6 mission critical dimensions of group decision making. Average ratings and individual comments for each dimension are provided in the report. The 6 dimensions are:

  • Strategic Information

    Sharing information on industry trends, tracking customer behavior, measuring demand for products and services

  • Strategic Intentions

    Promoting an innovative environment, rewarding performance, encouraging the development of future capacity, facilitating new ideas and suggestions, gaining strategic alignment

  • Strategic Tactics

    Clarifying roles as aligned with mission, balancing short and long term needs, working across boundaries, promoting a global perspective

  • Strategic-Minded Culture

    Encouraging risk-taking, fostering mutual respect, promoting a stakeholder mindset, facilitating creativity, communicating positive perspectives

  • Strategic Thinking

    Encouraging new ideas, engaging in scenario planning, promoting a non-judgmental work setting, promoting best practices

  • Strategic Assets

    Understanding competitive advantage of produces and services, developing new products and services, strengthening market penetration


View all the specifications of Marketing Smarts Profile


Create an account with Business Smarts Suite to get started

NOTES: If your group needs a paper/mail process, please contact our office for special arrangements.

A facilitated discussion of the results is highly recommended. If you need a professional facilitator, please contact us.